Privacy Statement Dental Care Maliebaan

Your privacy is respected by us. Dental Care Utrecht Plato B.V. aims to protect your privacy as best as possible and will handle the information you provide to us with confidentiality. When processing personal data, we comply with applicable privacy laws and regulations.

Under the General Data Protection Regulation (GDPR), Dental Care Utrecht Plato B.V. is considered the data controller for the processing of personal data.

This privacy statement applies to all data processing carried out by Dental Care Utrecht Plato B.V. and to all websites managed by the organization. The Data Protection Officer of Dental Care Utrecht Plato B.V. is Mr. Patrick Lankhaar, who can be reached at privacy@dentalcareutrecht.nl.

This privacy statement was last published on February 12, 2025.

Core Principles for Protecting Your Privacy

To safeguard your privacy as effectively as possible, we follow a number of key principles:

• Transparency – We aim to clearly inform you how and why we process personal data. We do this through this privacy statement.
• Data minimization – We carefully limit the collection of personal data to only what is strictly necessary for the proper functioning of the website and the services you use.
• Data stays with us – We do not share your personal data with third parties unless it is necessary to provide the requested services or when legally required.
• Security – We take appropriate security measures to protect your personal data and require the same from any third parties who process personal data on our behalf.
• Respect for your legal rights – You have various rights under the law. We explain these rights in this privacy statement.

Categories of Personal Data

By using our website and the services offered through it, as well as through your visits to our practice, you provide us with certain data. This may include personal data. We only store and use personal data that you directly provide to us or that is clearly provided to us for processing.

Depending on the services you use, we may collect the following personal data:

• Full name and address (NAW data)
• Citizen service number (BSN)
• Gender and date of birth
• Email address
• Phone number
• Health-related information
• Insurance details
• Names of other healthcare providers involved in your care
• Appointment times
• Payment details and billing address
• IP address
• Legal Basis for Processing Personal Data

We are only allowed to process personal data lawfully if it is based on a legal ground. We process your personal data on the following legal grounds:

• Performance of a contract – To provide the services you requested, for example to register you as a patient.
• Legitimate interest – In certain cases, we have a legitimate interest in processing your data, such as keeping patients informed about updates to our services.
• Legal obligation – For example, when we are required to process medical data or keep medical records.

Purposes of Data Processing

The personal data we collect is used for the following purposes:

• Creating an account for your registration at our practice
• Logging into your account
• Maintaining your medical records
• Scheduling appointments
• Carrying out dental treatments
• Invoicing for treatments
• Keeping track of your stated preferences
• Sending newsletters
• Improving our services
• Performing other services as requested by you
• Responding to contact form submissions
• Sharing (pseudonymized) data for statistical purposes

We will not use your personal data for any other purposes unless you have given explicit consent or if we are legally permitted or required to do so. Your information will be handled confidentially and used solely to provide you with appropriate care.

Disclosure to Third Parties

Dental Care Utrecht Plato B.V. only shares personal data with third parties that are involved in fulfilling the agreement between you and our practice or when legally required.

We have signed agreements with these parties outlining which activities they may carry out on our behalf, under the authority and instructions of Dental Care Utrecht Plato B.V. These parties are not allowed to use your data for their own purposes.

We will never rent, sell, or otherwise provide your data to third parties for commercial purposes.

Retention Periods

We will not retain your personal data longer than necessary for the purposes stated in this privacy statement. Dental Care Utrecht Plato B.V. uses the following retention periods:

Contact information: 3 years after the end of the agreement or last contact.
Information requests or complaints: 3 years after resolution.
Transaction details (e.g., services or products): 5 years.
Financial data: 7 years, in accordance with legal requirements.
Medical data: 20 years, as legally required.

Security Measures

To best protect your data, we have implemented appropriate technical and organizational security measures. Internally, we have developed and applied a privacy and security policy. 

Access to your data is strictly limited to authorized personnel at Dental Care Utrecht Plato B.V. who need the information to carry out their duties. All employees with access to personal data are bound by a confidentiality obligation.

Third-Party Website Links (via Hyperlinks)

For your convenience, our websites may contain links to third-party websites. However, Dental Care Utrecht Plato B.V. is not responsible for how these parties handle your personal data.

When visiting those websites, their privacy policies apply. We advise you to read their privacy statements before continuing to use those websites.

Use of Cookies

Our practice website uses cookies to function properly. Cookies are small data files that are stored on or accessed from your device (such as a computer, tablet, or smartphone) through your web browser when you visit a website.

We use the following types of cookies:

Marketing Cookies
With your consent, we may use customer data such as your email address for marketing purposes, for example to exclude existing clients from ad campaigns or improve ad targeting (e.g., via Google Ads). This data is not shared with third parties and is used solely for this purpose.

Functional Cookies
These cookies help recognize your device and remember preferences or settings, ensuring the best user experience. Some parts of the website may not function properly without these cookies.

We use Google Analytics to understand how users interact with our website. The data collected (including your IP address) is transmitted to and stored by Google. Please review Google’s Privacy Policy and the specific Google Analytics Privacy Policy for more information.

We have not allowed Google to use this information for other Google services, and IP addresses are anonymized.

In your browser, you can change your cookie settings or manually delete cookies. Instructions for this can be found in your browser’s help documentation.

Your Rights

If you have provided us with personal data, you have the right to:

• Access your data
• Rectify inaccuracies
• Request deletion of your data
• Request transfer of your data to yourself or a third party
• Restrict or object to processing
• Withdraw previously given consent at any time

You can exercise these rights by sending an email to privacy@dentalcareutrecht.nl. We aim to respond as quickly as possible, and in any case within four weeks.

Changes to This Privacy Statement

We reserve the right to amend this privacy statement. Any updates will be published on our website. We recommend reviewing this statement regularly to stay informed of any changes.

Contact Information

If you have any questions or comments after reading this privacy statement, please feel free to contact us using the details below:

Mr. J.F. (Mik) Breek
Managing Director – Plato B.V.
Schildersstraat 55
2000 Antwerp